Dallas - Scott McIntosh, Vice President of Franchise Development for Crest Foods, Inc., Franchisor of Nestlé® Toll House® Café by Chip, announced the Grand Opening of the company’s first corporate store in the Westfield Parkway Plaza Mall in El Cajon, California. The location opened on July 19th and is the 20th café operating in California.
 
“Californians have embraced the dessert café and continue to show their love for Nestlé® Toll House® cookies, cookie cakes, Dreyer’s Grand Ice Cream, smoothies and Nescafé® gourmet coffee drinks. We’ve seen incredible growth and success in this region,” says Scott McIntosh. The new location is located in Westfield Parkway Plaza Mall (http://westfield.com/parkway/).
 
Making life a little sweeter across the US, Crest Foods, Inc. has new franchise locations opening in Westfield Citrus Town Center -Tampa, FL,  The Galveston Strand – Galveston, TX, Victor Valley Mall - Victor Valley, CA, Westfield Valley Fair - San Jose, CA, Tippecanoe Mall – Lafayette, IN, and Town Square Las Vegas in Las Vegas, NV. The company has franchised cafes in 24 states and Puerto Rico. “We are excited about our first corporate location in California and are taking this opportunity to further enhance our system for our franchisees,” adds McIntosh.
 
Nestlé Toll House Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of “The Very Best” Nestlé® brands.

About Nestlé Toll House Café by Chip

Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises over 100 cafes in the United States, Puerto Rico, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy’s/Dreyer’s Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestle Toll House Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States, Puerto Rico, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.